Pauliina Rasi

Hello, I'm Pauliina, your partner in getting your organisation's message across in a saturated digital landscape. 

Reaching the right stakeholders, funders, end beneficiaries and decision-makers is not easy. They are all busy and distracted. 

There is a shortcut to those busy professional's minds and hearts, though: Clear, concise and compelling communication. 

My passion is to support ambitious teams, projects and organisations to express their message with clarity so that you can speak right to the hearts of your audience and move closer to making your mission a reality.

How can I help you?

There are three things that make a huge difference in the results that teams, projects and organisations get through communication: Strategy, Content and Skills.

1 - Set up a clear and actionable communication strategy

A solid communication, content or campaign strategy is at the core of communication success. I help teams and communications professionals crystallise where to be present, what to say and what kind of content or deliverables to create to communicate your core messages effectively and make a lasting impact.

For example, I've supported a foundation advocating for better liver health to set up and implement a LinkedIn strategy that more than doubled its following over six months.

I can also support communications professionals and people holding the communication function by strategy sparring that helps them prioritise their projects and implement a plan in-house more effectively. For instance, I've supported a think tank communications lead to engage the in-house team in actively producing communications materials.

2 - Create compelling content that resonates with your audience

Quality content reaches your audience wherever they are and nudges them to take action. Websites, articles, ebooks and social media content are great ways to share your story with your audience in an engaging way. 

Thanks to my background in journalism, my super skill is to uncover interesting stories behind organisations and turn complex topics into engaging, interesting and approachable content for different target groups. One of my favourite projects over the last few years was to work on updating the website copy for this very website with the Nonprofit Builder team.

In addition, I have created online learning programs and guidelines for teams to motivate and train their in-house experts and communicators.

For example, I created an online program for Growald Climate Fund, a private fund supporting civil society organisations working to fight climate change. The program focused on developing the beneficiaries' networking skills so that they could effectively spread the word about their work.

3 - Train passionate teams to communicate their missions with an impact

Your team is your strongest asset! With communication and content creation training, they'll spread the message about your organisation even wider and make a huge impact.

I can support your in-house team in developing their communication capacities, such as writing skills, social media strategy understanding and content and communication campaign planning.

For example, I've trained teams on how to write better content with AI-driven tools, how to leverage employee advocacy on LinkedIn and other social media channels and how to set up processes, guidelines and tools that allow other in-house experts to create communication deliverables easily.

Would we be the right match?

I enjoy working with ambitious teams and organisations that understand the value of clear communication and high-quality content and strive to learn new skills and spread their message to wider audiences. In the past, I've worked with think tanks, advocacy organisations as well as small businesses and projects.

Health and well-being are close to my heart as topics, as are nutrition and a healthy lifestyle. I'm also following closely the discussion related to gender equality and children's rights.

What to do next?

If you'd like to communicate your message more powerfully, create high-quality content or uplevel your team's skills, I would love to talk to you about moving those projects forward.

Schedule a call to talk more and visit my portfolio to see what others say about working with me.

These resources could be helpful to you

Before our call, here are some free resources that could help you and your team get moving!

Download Easy, 10-step Digital Presence Audit Template

It guides you through a simple audit framework and helps you clarify which communications priorities to work on next

Get the Outsourcing Map

The map walks you through the difficult decisions of when, what and to whom outsource your communications, so you can make better decisions and get help faster.

Watch "Social Media Strategy" training

Watch the training below on how to create, implement and upgrade your organisation's social media strategy to make a bigger impact!