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SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats

Community Tool Box, Chapter 3, Section 14

A section of the Community Tool Box on running a SWOT analysis with a group. It explains what SWOT is, when to use it, the internal factors (strengths, weaknesses) and external factors (opportunities, threats), how to run the analysis with a diverse group of stakeholders and how to turn the results into goals and action plans. Community groups and nonprofits use it for strategic planning and to review new or existing initiatives.

Why it is in the libraryA widely used free guide to running a SWOT with a group, with worksheets and examples in three languages.

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How to cite

Community Tool Box, University of Kansas (n.d.). SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats: Community Tool Box, Chapter 3, Section 14. https://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-resources/swot-analysis/main

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