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The Mission Model Canvas

An adapted Business Model Canvas for mission-driven organizations

A short Strategyzer article presenting the Mission Model Canvas, a version of the Business Model Canvas for mission-driven organisations. Revenue streams become mission achievement, customer segments become beneficiaries, cost structure becomes mission cost or budget, channels become deployment and customer relationships become buy-in and support. Teams print the canvas and fill each box to test how their model creates value for beneficiaries and funders.

Why it is in the libraryThe Business Model Canvas reworked for mission-driven groups, swapping revenue for mission achievement and separating beneficiaries from funders.

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How to cite

Alex Osterwalder (2016). The Mission Model Canvas: An adapted Business Model Canvas for mission-driven organizations. Strategyzer. https://www.strategyzer.com/library/the-mission-model-canvas-an-adapted-business-model-canvas-for-mission-driven-organizations

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