Networked Change
How Progressive Campaigns Are Won in the 21st Century
A research report from NetChange that studies 47 advocacy campaigns from the previous 10 years that won policy or attitude change, most of them in North America. It sorts them into institutional heavyweights, grassroots upstarts and directed-network campaigns, and finds the last group did best. It sets out 4 principles of directed-network campaigning, with operational tools, analysis and recommendations. Campaigners use it to design campaigns that mix central strategy with supporter-led action.
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How to cite
Jason Mogus, Tom Liacas (2016). Networked Change: How Progressive Campaigns Are Won in the 21st Century. NetChange Consulting. https://commonslibrary.org/networked-change/
Related in the library
- 10.3C139
Transactions, Transformations, Translations
A report for funders and movement groups on how to measure movement building. It argues for metrics that capture both transactional and transformational change, with a matrix across 10 movement-building strategies. It looks beyond single organisations to whether groups can act together as a larger force, and asks that measures be co-created with the field. Recommendations cover new measures, capacity to use them, leadership development and movement-level metrics.
ClassicKey manual or guideFree - 10.3C140
Guide to Organizing from the Leading Change Network
A curated online guide from the Commons Social Change Library to the organising resources of the Leading Change Network. It gathers overviews, guides and manuals, tools and graphics, courses, training materials, videos and podcasts, and books. Skill sections cover one-on-ones, house meetings, team building, developing leadership, creating strategy and public narrative. Organisers and trainers use it as an entry point to the network's method and to resources in other languages.
Start hereCurrentKey online resourceFree
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About C138 Networked Change
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