Resource library · free toolkits, templates and guides
The practical library for people who build nonprofits
211 really practical toolkits, templates and guides for nonprofit and NGO leaders, and the consultants and funders who support them. A mix of the classics and newer methods.
Suggestions are welcome211 resources · 15 topics · 137 publishers · 197 free to use
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10 resources found
- Search: communications planning tool
- 6.4C203
Toolkit for Building Organizational Resilience
A free toolkit from the North Carolina Center for Nonprofits, designed with the Nonprofit Risk Management Center. It helps a nonprofit team develop or update a crisis management plan, sharpen crisis communications, write a business continuity plan that keeps essential work running during disruption, and review disaster recovery plans. You request a copy with your name, email and organisation.
CurrentTool or templateFree with sign-up - 9.1C112
A Practical Guide to Integrated Communications
A workbook from Idealware that helps nonprofit staff plan communications across channels as one system. It has 18 worksheets in 4 sections: getting started with a self-assessment and an ideal channel mix, planning a campaign with schedules and a week-by-week calendar, planning ongoing maintenance content, and combining both into an integrated week and a longer-term plan. Teams can work through it from start to finish or use single worksheets.
ClassicTool or templateFree - 9.1C117
Smart Chart 4.0
An online planning tool from Spitfire Strategies for foundations and nonprofits. It takes a team through 6 steps to build a communications plan tied to the organisation's goals, covering objectives, audiences, messages and tactics. It is used online at smartchart.org, and a PDF version can be downloaded. Teams use it in planning sessions to test whether each communications choice supports the change they want.
Start hereCurrentTool or templateFree with sign-up - 9.3C123
Advocacy toolkit
A Tearfund Roots guide for community groups, churches and NGOs who want to speak up on issues that affect poor communities. It has 8 sections: what advocacy is, why it matters, the advocacy cycle, issue identification, research and analysis, planning, taking action, and monitoring and learning. Each section holds teaching notes in question-and-answer form, tools that work as handouts, and training exercises with facilitation instructions.
Start hereClassicKey manual or guideFree - 11.1C145
Security to go: a risk management toolkit for humanitarian aid agencies
A toolkit for staff who are not security specialists and need to set up basic safety and security systems in a new context or a sudden emergency. Modules are grouped into planning and preparedness, response, and support services. Topics include actor mapping, risk assessment, digital security, security plans, facility security, communications, travel safety, medical evacuation and private security providers. It contains a risk rating matrix, a security plan template, sample SOPs, checklists and a glossary.
CurrentTool or templateFree - 9.4C128
The Advocacy Strategy Framework
A brief from the Center for Evaluation Innovation that presents a 1-page tool for setting out the theory of change behind a public policy advocacy strategy. It poses 6 questions for advocates and funders to answer. The framework helps define audiences and how they need to change, consider where other advocates stand, and choose tactics and interim outcomes. Teams use it as a starting point in place of linear box-and-arrow diagrams.
Start hereClassicTool or templateFree - 9.2C118
Stories Worth Telling
A guide from Georgetown's Center for Social Impact Communication and the Meyer Foundation, based on a review of storytelling at more than 150 social impact organisations. It covers 5 building blocks of a story: character, trajectory, authenticity, action-oriented emotions and a hook. It then walks through a story cycle of planning, production, distribution and evaluation, and ends on building a storytelling culture. Companion checklists and tools include a culture self-assessment and a story bank guide.
ClassicKey manual or guideFree with sign-up - 9.4C127
Shifting the dial
A 16-page NPC guide for charities, funders and consultants who run or back policy change campaigns. It covers 3 areas: planning a campaign with impact in mind, choosing the right tools to evaluate it, and learning and improving as the campaign goes on. It draws on examples from several UK organisations. Teams use it to track progress, adjust strategy and respond to changes in the policy environment.
ClassicKey manual or guideFree - 4.3C055
How to Plan and Execute an Emergency Succession
A short Blue Avocado article on emergency succession plans, which cover a sudden leader absence for 1 to 3 months. It walks through 4 parts: naming first and second acting successors with limits on authority, or splitting the role's functions among staff; a ranked communications plan; and an operational checklist of contacts, accounts and key dates. It links to an editable Word template that a board and staff can complete in under 2 hours.
CurrentTool or templateFree - 9.3C125
Influencing for Impact Guide
An 81-page Oxfam guide for civil society organisations, activists and campaigners who design influencing strategies for programmes or stand-alone campaigns. It gives steps, tools and examples on context analysis, power analysis, setting objectives, building narratives and choosing tactics. Further sections cover research, lobbying, digital and social media, mobilisation, and changing behaviours and social norms. Teams use it to plan, run and learn from influencing work.
CurrentKey manual or guideFree
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