The practical library for people who build nonprofits

Stories Worth Telling

Georgetown University Center for Social Impact Communication · 2014

A guide from Georgetown's Center for Social Impact Communication and the Meyer Foundation, based on a review of storytelling at more than 150 social impact organisations. It covers 5 building blocks of a story: character, trajectory, authenticity, action-oriented emotions and a hook. It then walks through a story cycle of planning, production, distribution and evaluation, and ends on building a storytelling culture. Companion checklists and tools include a culture self-assessment and a story bank guide.