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Communications & messaging

Media and spokesperson training for nonprofit leaders

Signs you need media training

Your leaders avoid media opportunities — interviews go off-message when they do happen, and your organisation's voice is far less influential than it should be.

What you'll achieve

Confident, consistent spokespeople who can represent your organisation effectively across interviews, panels, and public events.

How a Nonprofit Builder consultant helps

  • Run a tailored media training programme combining message preparation, interview technique, and live practice with feedback.

Key deliverables

  • Key message brief, training session with mock interviews, individual feedback notes, media handling guide, follow-up coaching session.

From the resource library

Free tools and guides to get started

  • 9.3C123

    Advocacy toolkit

    A Tearfund Roots guide for community groups, churches and NGOs who want to speak up on issues that affect poor communities. It has 8 sections: what advocacy is, why it matters, the advocacy cycle, issue identification, research and analysis, planning, taking action, and monitoring and learning. Each section holds teaching notes in question-and-answer form, tools that work as handouts, and training exercises with facilitation instructions.

    Start hereClassicKey manual or guideFree
  • 9.3C122

    A New Weave of Power, People & Politics

    An action guide for activists, trainers and NGOs who plan citizen-centred advocacy. Its 17 chapters move from politics, democracy and power to 4 planning moments: looking inward, understanding the big picture, defining problems and choosing priority issues. Later chapters cover mapping strategies, policy hooks, allies and opponents, messages and media, mobilisation, lobbying, leadership and coalitions. An annex gives tips for planners and trainers. Chapters can be downloaded one by one.

    ClassicKey manual or guideFree