Advocacy campaign strategy and design for nonprofits
You want to influence policy or shift public discourse but your advocacy efforts are unfocused — you don't know who to target, what to say, or how to mobilise others.
What you'll achieve
A focused, evidence-based advocacy campaign with clear targets, messages, and a plan for mobilising your supporters and partners.
How a Nonprofit Builder consultant helps
- Help you define your advocacy goals, map your stakeholders and influencers, develop your campaign strategy, and build the content and tools to execute it.
Key deliverables
- Advocacy campaign strategy, stakeholder and influencer map, key messages and talking points, action calendar, M&E plan.
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Often paired with
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From the resource library
Free tools and guides to get started
- 9.3C125
Influencing for Impact Guide
An 81-page Oxfam guide for civil society organisations, activists and campaigners who design influencing strategies for programmes or stand-alone campaigns. It gives steps, tools and examples on context analysis, power analysis, setting objectives, building narratives and choosing tactics. Further sections cover research, lobbying, digital and social media, mobilisation, and changing behaviours and social norms. Teams use it to plan, run and learn from influencing work.
CurrentKey manual or guideFree - 9.4C128
The Advocacy Strategy Framework
A brief from the Center for Evaluation Innovation that presents a 1-page tool for setting out the theory of change behind a public policy advocacy strategy. It poses 6 questions for advocates and funders to answer. The framework helps define audiences and how they need to change, consider where other advocates stand, and choose tactics and interim outcomes. Teams use it as a starting point in place of linear box-and-arrow diagrams.
Start hereClassicTool or templateFree