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Communications & messaging

Strategic and leadership communication for nonprofits

Signs you need a leadership communication plan

Major organisational decisions are not landing internally or externally — messages are inconsistent, staff feel unclear, and leadership communication is creating confusion rather than alignment.

What you'll achieve

Strategic, credible leadership communication that brings clarity in moments of change, builds trust, and helps staff and stakeholders understand where the organisation is going.

How a Nonprofit Builder consultant helps

  • Work with senior leaders to clarify the messages that matter most, shape communications for different audiences, and build practical habits for communicating with confidence and consistency.

Key deliverables

  • Leadership communication assessment, key message framework for priority issues, audience-specific communication guidance, draft communications or talking points, coaching for senior leaders.

From the resource library

Free tools and guides to get started

  • 9.1C117

    Smart Chart 4.0

    An online planning tool from Spitfire Strategies for foundations and nonprofits. It takes a team through 6 steps to build a communications plan tied to the organisation's goals, covering objectives, audiences, messages and tactics. It is used online at smartchart.org, and a PDF version can be downloaded. Teams use it in planning sessions to test whether each communications choice supports the change they want.

    Start hereCurrentTool or templateFree with sign-up
  • 9.1C112

    A Practical Guide to Integrated Communications

    A workbook from Idealware that helps nonprofit staff plan communications across channels as one system. It has 18 worksheets in 4 sections: getting started with a self-assessment and an ideal channel mix, planning a campaign with schedules and a week-by-week calendar, planning ongoing maintenance content, and combining both into an integrated week and a longer-term plan. Teams can work through it from start to finish or use single worksheets.

    ClassicTool or templateFree