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Communications & messaging

Crisis communications support for nonprofits

Signs you need a crisis communications plan

A reputational threat has emerged and you have no plan, no designated spokesperson, and no agreed message — and the clock is ticking.

What you'll achieve

A rapid, coordinated communications response that protects your reputation and maintains stakeholder trust.

How a Nonprofit Builder consultant helps

  • Provide immediate advisory support, help you draft holding statements and key messages, and guide your team through the response in real time.

Key deliverables

  • Situation assessment, holding statement, stakeholder communication drafts, media Q&A, post-crisis debrief and lessons learned report.

From the resource library

Free tools and guides to get started

  • 9.1C117

    Smart Chart 4.0

    An online planning tool from Spitfire Strategies for foundations and nonprofits. It takes a team through 6 steps to build a communications plan tied to the organisation's goals, covering objectives, audiences, messages and tactics. It is used online at smartchart.org, and a PDF version can be downloaded. Teams use it in planning sessions to test whether each communications choice supports the change they want.

    Start hereCurrentTool or templateFree with sign-up
  • 9.1C112

    A Practical Guide to Integrated Communications

    A workbook from Idealware that helps nonprofit staff plan communications across channels as one system. It has 18 worksheets in 4 sections: getting started with a self-assessment and an ideal channel mix, planning a campaign with schedules and a week-by-week calendar, planning ongoing maintenance content, and combining both into an integrated week and a longer-term plan. Teams can work through it from start to finish or use single worksheets.

    ClassicTool or templateFree