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Communications & messaging

SEO and digital presence for nonprofits

Signs you need an SEO audit

Your organisation is invisible in search results — people who would benefit from your work, or want to fund it, simply cannot find you online.

What you'll achieve

Improved search visibility and a stronger digital footprint that drives relevant traffic to your website and content.

How a Nonprofit Builder consultant helps

  • Conduct a SEO audit, identify priority keywords and content gaps, implement on-page improvements, and train your team on ongoing SEO practices.

Key deliverables

  • SEO audit report, keyword strategy, on-page optimisation recommendations, content gap analysis, staff training session, baseline and target metrics.

From the resource library

Free tools and guides to get started

  • 9.1C117

    Smart Chart 4.0

    An online planning tool from Spitfire Strategies for foundations and nonprofits. It takes a team through 6 steps to build a communications plan tied to the organisation's goals, covering objectives, audiences, messages and tactics. It is used online at smartchart.org, and a PDF version can be downloaded. Teams use it in planning sessions to test whether each communications choice supports the change they want.

    Start hereCurrentTool or templateFree with sign-up
  • 9.2C119

    Dóchas Guide to Ethical Communications

    A guide from Dóchas, the Irish network of international development and humanitarian NGOs, for anyone who produces images and stories about the people NGOs work with. It updates the 2006 Dóchas Code of Conduct on Images and Messages. It sets out 3 core values and 4 commitments: authentic representation, contributor-led stories, informed consent, and doing no harm. Each commitment has practical steps, reality-check questions and a final checklist. Signatories follow 10 minimum requirements.

    Start hereCurrentKey manual or guideFree