Fundraising & resource mobilisation
Donor communication and email fundraising for nonprofits
You rarely communicate with donors or your emails aren’t getting engagement.
What you'll achieve
We help you design a donor communication rhythm and create emotionally compelling emails that inform, engage, and ask effectively.
How a Nonprofit Builder consultant helps
- Review your current donor communications, define a realistic communications rhythm, write or edit key emails, and build templates and guidance your team can use consistently.
Key deliverables
- Donor communication plan, email fundraising calendar, core email templates, segmentation and messaging guidance, performance recommendations.
Related projects
More from Fundraising & resource mobilisation
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Often paired with
Email marketing strategy & setup
“You have a growing contact list but no real email programme — newsletters go out when someone remembers to write one, and donor communications are inconsistent.”See project
CRM selection & implementation
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From the resource library
Free tools and guides to get started
- 8.1C104
Fundraising for Social Change
A 496-page how-to handbook for small and mid-sized nonprofits that want to build a broad base of individual donors, written with racial, economic and climate justice groups in mind. It covers fundraising infrastructure, hiring a development director, working with consultants and coaches, budgeting and planning, and handling financial trouble. Spotlight sections carry reflections from working fundraisers. Teachers get a free instructor's manual and online extras.
Start hereClassicKey manual or guideBook - 8.1C103
Fundraising Bright Spots
A research report from the Resetting Development project, which grew out of the UnderDeveloped study of nonprofit fundraising. It tells the stories of social change organisations that raise steady money from individual donors. It is for nonprofit leaders, boards and fundraising staff. Readers use the cases to rethink who owns fundraising in their organisation. A 2017 companion, Fundraising Bright Spots in Action, follows programme participants as they change their approach.
ClassicResearch and evidenceFree with sign-up
All 13 resources on fundraising and financial management All 15 resources on social entrepreneurship and earned income