Nonprofit social media strategy and content planning
Your social media is sporadic and low-engagement — you post when you remember to and have no real sense of whether it is doing anything useful.
What you'll achieve
A focused social media strategy with a realistic content plan that builds your audience and supports your broader communications goals.
How a Nonprofit Builder consultant helps
- Audit your current channels, define your social media objectives and tone of voice, and build a content calendar with templates your team can sustain.
Key deliverables
- Social media audit, platform strategy, tone of voice guide, 3-month content calendar, post templates, guidance on scheduling and analytics.
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From the resource library
Free tools and guides to get started
- 9.3C125
Influencing for Impact Guide
An 81-page Oxfam guide for civil society organisations, activists and campaigners who design influencing strategies for programmes or stand-alone campaigns. It gives steps, tools and examples on context analysis, power analysis, setting objectives, building narratives and choosing tactics. Further sections cover research, lobbying, digital and social media, mobilisation, and changing behaviours and social norms. Teams use it to plan, run and learn from influencing work.
CurrentKey manual or guideFree - 9.1C117
Smart Chart 4.0
An online planning tool from Spitfire Strategies for foundations and nonprofits. It takes a team through 6 steps to build a communications plan tied to the organisation's goals, covering objectives, audiences, messages and tactics. It is used online at smartchart.org, and a PDF version can be downloaded. Teams use it in planning sessions to test whether each communications choice supports the change they want.
Start hereCurrentTool or templateFree with sign-up