The Role of Brand in the Nonprofit Sector
An article from the Spring 2012 issue of Stanford Social Innovation Review for nonprofit leaders, communicators and funders. The authors observe that many nonprofits still use their brand mainly for fundraising. They describe a shift toward using brand to pursue long-term social goals and to build internal identity, cohesion and capacity. They set out the brand IDEA framework: brand integrity, brand democracy, brand ethics and brand affinity. Readers use it to rethink the job of a brand.
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How to cite
Nathalie Kylander, Christopher Stone (2012). The Role of Brand in the Nonprofit Sector. Stanford Social Innovation Review. https://ssir.org/articles/entry/the_role_of_brand_in_the_nonprofit_sector
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About C114 The Role of Brand in the Nonprofit Sector
A person reads every message. A title, a link or a few words is enough.