Big Enough. Simple Enough. Cheap Enough.
A short article by Kevin Starr of the Mulago Foundation on how to judge whether a solution can scale. Real scale usually depends on a "doer" and a "payer" other than the founding organisation, often government. Starr tests each model three ways: is the market big enough, is it simple enough for the doer to deliver, and is it cheap enough for the payer, benchmarked against what payers already spend. Founders use it to redesign models before scaling.
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How to cite
Kevin Starr (2019). Big Enough. Simple Enough. Cheap Enough.. Stanford Social Innovation Review. https://ssir.org/articles/entry/big_enough_simple_enough_cheap_enough
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