The Matrix Map
A Powerful Tool for Mission-Focused Nonprofits
An article setting out a 4-step method for judging programmes and fundraising activities on both mission impact and profitability. Teams list every business line, score impact on a 1 to 4 scale, work out whether each line makes a surplus or needs a subsidy, then plot the results on a grid. The 4 quadrants, Stars, Hearts, Money Trees and Stop Signs, guide what to grow, contain, nurture or close.
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How to cite
Steve Zimmerman, Jeanne Bell (2014). The Matrix Map: A Powerful Tool for Mission-Focused Nonprofits. Nonprofit Quarterly. https://nonprofitquarterly.org/2014/04/01/the-matrix-map-a-powerful-tool-for-mission-focused-nonprofits/
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