Nonprofit email marketing strategy and setup
You have a growing contact list but no real email programme — newsletters go out when someone remembers to write one, and donor communications are inconsistent.
What you'll achieve
A well-structured email programme with segmented audiences, clear journeys, and consistent communications that build relationships over time.
How a Nonprofit Builder consultant helps
- Review your current setup, define your email audiences and journeys, configure your platform, and train your team in best practices.
Key deliverables
- Email strategy document, audience segmentation framework, email journey maps, platform configuration, template set, staff training session.
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From the resource library
Free tools and guides to get started
- 9.1C113
Communications Toolkit
A toolkit by R. Christine Hershey of Cause Communications for nonprofit staff who run communications with limited resources. It draws on national audits of nonprofit communications needs. It explains how to write a communications plan and set a budget, and gives tools for raising awareness and funds. The print edition has 71 pages, an index and 9 loose worksheets. Teams use it to build or review a basic communications plan.
ClassicKey manual or guideFree - 9.1C117
Smart Chart 4.0
An online planning tool from Spitfire Strategies for foundations and nonprofits. It takes a team through 6 steps to build a communications plan tied to the organisation's goals, covering objectives, audiences, messages and tactics. It is used online at smartchart.org, and a PDF version can be downloaded. Teams use it in planning sessions to test whether each communications choice supports the change they want.
Start hereCurrentTool or templateFree with sign-up