Fundraising & resource mobilisation
Individual giving programme design for nonprofits
You rely almost entirely on institutional grants and have no pipeline of individual supporters — one funder walking away could be catastrophic.
What you'll achieve
A structured programme to attract, convert, and retain individual donors at multiple giving levels.
How a Nonprofit Builder consultant helps
- Design donor journeys, giving tiers, and communications cadences, and help you build the infrastructure to manage relationships at scale.
Key deliverables
- Individual giving strategy, donor journey maps, suggested giving tiers and benefits, email and stewardship templates.
Related projects
More from Fundraising & resource mobilisation
Case for support development
“Donors don't fully understand why your work matters — your pitch is different every time and never quite lands the way you want it to.”See project
Corporate partnership strategy
“You've had occasional corporate interest but no systematic way to develop it — conversations fizzle out and nothing gets closed.”See project
Crowdfunding & campaign fundraising support
“You want to run a fundraising campaign but don't know how to structure it, set a realistic target, or keep momentum going once you launch.”See project
Often paired with
Email marketing strategy & setup
“You have a growing contact list but no real email programme — newsletters go out when someone remembers to write one, and donor communications are inconsistent.”See project
CRM selection & implementation
“Donor and stakeholder data is scattered across spreadsheets, inboxes, and individual staff members' heads — relationships fall through the cracks and nobody has a complete picture.”See project
From the resource library
Free tools and guides to get started
- 8.1C104
Fundraising for Social Change
A 496-page how-to handbook for small and mid-sized nonprofits that want to build a broad base of individual donors, written with racial, economic and climate justice groups in mind. It covers fundraising infrastructure, hiring a development director, working with consultants and coaches, budgeting and planning, and handling financial trouble. Spotlight sections carry reflections from working fundraisers. Teachers get a free instructor's manual and online extras.
Start hereClassicKey manual or guideBook - 8.1C103
Fundraising Bright Spots
A research report from the Resetting Development project, which grew out of the UnderDeveloped study of nonprofit fundraising. It tells the stories of social change organisations that raise steady money from individual donors. It is for nonprofit leaders, boards and fundraising staff. Readers use the cases to rethink who owns fundraising in their organisation. A 2017 companion, Fundraising Bright Spots in Action, follows programme participants as they change their approach.
ClassicResearch and evidenceFree with sign-up
All 13 resources on fundraising and financial management All 15 resources on social entrepreneurship and earned income