Fundraising & resource mobilisation
Funding diversification and earned income for nonprofits
Two funders represent 80% of your income — and you know that's not sustainable, but you don't know how to change it.
What you'll achieve
A more resilient income mix that reduces dependency and opens new revenue streams.
How a Nonprofit Builder consultant helps
- Assess your current portfolio, model diversification scenarios, and identify earned income or social enterprise opportunities suited to your context.
Key deliverables
- Income mix analysis, diversification options appraisal, earned income feasibility brief, recommended action plan.
Related projects
More from Fundraising & resource mobilisation
Case for support development
“Donors don't fully understand why your work matters — your pitch is different every time and never quite lands the way you want it to.”See project
Corporate partnership strategy
“You've had occasional corporate interest but no systematic way to develop it — conversations fizzle out and nothing gets closed.”See project
Crowdfunding & campaign fundraising support
“You want to run a fundraising campaign but don't know how to structure it, set a realistic target, or keep momentum going once you launch.”See project
Often paired with
Business plan development
“You have a strong idea or growth ambition but every time a funder asks for a business plan, you don't know where to start.”See project
Financial sustainability & reserves planning
“You live grant cycle to grant cycle with no reserves — one late payment or unexpected cost away from a crisis, and your board knows it.”See project
From the resource library
Free tools and guides to get started
- 15.2C193
Business Sustainability Planning and Resource Mobilization Toolkit and Training Curriculum
A toolkit and training curriculum from Pact for local NGOs and civil society groups. It helps organisations plan for financial sustainability, choose a business model suited to their own funding context and mobilise resources beyond donor grants. Capacity builders use the curriculum to run workshops. Organisations use the tools to draft their own sustainability plans. It is free under a Creative Commons BY-SA 3.0 licence.
CurrentTool or templateFree - 15.3C195
Developing a Financing Strategy
A CIVICUS toolkit for civil society organisations that have not yet written a financing strategy. It explains why one is needed and what must be in place first: planning, budgeting, financial systems, public image and clear values. It then sets out the options: donor funding, earned income, member fees, public fundraising, investments and careful spending. It ends with ideas for writing the strategy document and putting it into practice.
ClassicKey manual or guideFree
All 13 resources on fundraising and financial management All 15 resources on social entrepreneurship and earned income