Fundraising & resource mobilisation
Case for support development for nonprofits
Donors don't fully understand why your work matters — your pitch is different every time and never quite lands the way you want it to.
What you'll achieve
A compelling, evidence-based narrative that makes funders and donors want to invest in you.
How a Nonprofit Builder consultant helps
- Interview your team and stakeholders, distil your impact evidence, and craft a clear, emotionally resonant case for support.
Key deliverables
- Core case for support document, elevator pitch, funder-facing one-pager, adaptable messaging blocks.
Related projects
More from Fundraising & resource mobilisation
Corporate partnership strategy
“You've had occasional corporate interest but no systematic way to develop it — conversations fizzle out and nothing gets closed.”See project
Crowdfunding & campaign fundraising support
“You want to run a fundraising campaign but don't know how to structure it, set a realistic target, or keep momentum going once you launch.”See project
Designing a recurring giving program
“Your revenue fluctuates and you want more financial predictability.”See project
Often paired with
Impact messaging & key narrative development
“Different staff say completely different things about your work — your messaging is inconsistent, too technical, or so vague it could apply to anyone.”See project
Theory of change development & facilitation
“You believe your work creates change, but you've never written down why or how — and funders keep asking for it.”See project
From the resource library
Free tools and guides to get started
- 8.1C103
Fundraising Bright Spots
A research report from the Resetting Development project, which grew out of the UnderDeveloped study of nonprofit fundraising. It tells the stories of social change organisations that raise steady money from individual donors. It is for nonprofit leaders, boards and fundraising staff. Readers use the cases to rethink who owns fundraising in their organisation. A 2017 companion, Fundraising Bright Spots in Action, follows programme participants as they change their approach.
ClassicResearch and evidenceFree with sign-up - 8.1C104
Fundraising for Social Change
A 496-page how-to handbook for small and mid-sized nonprofits that want to build a broad base of individual donors, written with racial, economic and climate justice groups in mind. It covers fundraising infrastructure, hiring a development director, working with consultants and coaches, budgeting and planning, and handling financial trouble. Spotlight sections carry reflections from working fundraisers. Teachers get a free instructor's manual and online extras.
Start hereClassicKey manual or guideBook
All 13 resources on fundraising and financial management All 15 resources on social entrepreneurship and earned income