Fundraising & resource mobilisation
Major donor engagement strategy for nonprofits
You have warm relationships with high-net-worth individuals but no structured way to cultivate them — or the confidence to make the ask.
What you'll achieve
A confident, repeatable approach to major donor cultivation, solicitation, and stewardship.
How a Nonprofit Builder consultant helps
- Map your existing network, identify upgrade opportunities, and build a bespoke engagement plan with talking points and ask frameworks.
Key deliverables
- Major donor pipeline tracker, engagement plan per tier, ask frameworks, stewardship calendar.
Related projects
More from Fundraising & resource mobilisation
Case for support development
“Donors don't fully understand why your work matters — your pitch is different every time and never quite lands the way you want it to.”See project
Corporate partnership strategy
“You've had occasional corporate interest but no systematic way to develop it — conversations fizzle out and nothing gets closed.”See project
Crowdfunding & campaign fundraising support
“You want to run a fundraising campaign but don't know how to structure it, set a realistic target, or keep momentum going once you launch.”See project
Often paired with
Endowment & long-term financial strategy
“Donors have expressed interest in legacy or larger gifts but you have no policy, structure, or strategy to receive or manage them — so those conversations go nowhere.”See project
Impact storytelling for fundraising & comms
“Your impact is real but you communicate it through data and activity lists — donors and partners can't connect emotionally with what you actually do.”See project
From the resource library
Free tools and guides to get started
- 8.1C103
Fundraising Bright Spots
A research report from the Resetting Development project, which grew out of the UnderDeveloped study of nonprofit fundraising. It tells the stories of social change organisations that raise steady money from individual donors. It is for nonprofit leaders, boards and fundraising staff. Readers use the cases to rethink who owns fundraising in their organisation. A 2017 companion, Fundraising Bright Spots in Action, follows programme participants as they change their approach.
ClassicResearch and evidenceFree with sign-up - 8.1C104
Fundraising for Social Change
A 496-page how-to handbook for small and mid-sized nonprofits that want to build a broad base of individual donors, written with racial, economic and climate justice groups in mind. It covers fundraising infrastructure, hiring a development director, working with consultants and coaches, budgeting and planning, and handling financial trouble. Spotlight sections carry reflections from working fundraisers. Teachers get a free instructor's manual and online extras.
Start hereClassicKey manual or guideBook
All 13 resources on fundraising and financial management All 15 resources on social entrepreneurship and earned income