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Fundraising & resource mobilisation

Fundraising strategy development for nonprofits

Signs you need a fundraising strategy

You chase whatever funding comes up rather than pursuing the right donors with a clear ask — and it shows in your results.

What you'll achieve

A focused, multi-year fundraising roadmap aligned to your mission and realistic income targets.

How a Nonprofit Builder consultant helps

  • Analyse your current funding mix, identify gaps and opportunities, and co-create a prioritised strategy with your team.

Key deliverables

  • Funding landscape analysis, income diversification plan, donor targeting matrix, 2–3 year fundraising roadmap.

From the resource library

Free tools and guides to get started

  • 8.1C202

    Fundraising for Success

    A short guide from INTRAC's Common Ground Initiative for small and diaspora NGOs that have little time, staff or fundraising experience. It explains why fundraising needs a strategy, and how a small organisation can plan where its money will come from, who will raise it and how. It is part of a series of guides for small NGOs that includes one on governance.

    ClassicKey manual or guideFree
  • 15.3C197

    Ten Nonprofit Funding Models

    An article that sorts large nonprofits by how they raise money and names 10 funding models, from Heartfelt Connector and Member Motivator to Public Provider and Market Maker. For each model it describes the typical funders and organisations and the questions leaders should ask to test the fit. Leaders and boards use it to name their current model and discuss where to focus fundraising.

    Start hereClassicKey online resourceFree