Fundraising & resource mobilisation
Donor mapping and prospect research for nonprofits
You keep going back to the same small pool of funders because you genuinely don't know who else to approach.
What you'll achieve
A curated, qualified list of prospects matched to your mission and funding stage.
How a Nonprofit Builder consultant helps
- Conduct desk research and use philanthropic databases to identify foundations, corporates, and individuals aligned to your work.
Key deliverables
- Prospect database, funder profiles, prioritised outreach shortlist, engagement notes per prospect.
Related projects
More from Fundraising & resource mobilisation
Case for support development
“Donors don't fully understand why your work matters — your pitch is different every time and never quite lands the way you want it to.”See project
Corporate partnership strategy
“You've had occasional corporate interest but no systematic way to develop it — conversations fizzle out and nothing gets closed.”See project
Crowdfunding & campaign fundraising support
“You want to run a fundraising campaign but don't know how to structure it, set a realistic target, or keep momentum going once you launch.”See project
Often paired with
CRM selection & implementation
“Donor and stakeholder data is scattered across spreadsheets, inboxes, and individual staff members' heads — relationships fall through the cracks and nobody has a complete picture.”See project
Partnership strategy development
“You know you could achieve more by partnering with others, but you don't know who to partner with or how.”See project
From the resource library
Free tools and guides to get started
- 8.1C104
Fundraising for Social Change
A 496-page how-to handbook for small and mid-sized nonprofits that want to build a broad base of individual donors, written with racial, economic and climate justice groups in mind. It covers fundraising infrastructure, hiring a development director, working with consultants and coaches, budgeting and planning, and handling financial trouble. Spotlight sections carry reflections from working fundraisers. Teachers get a free instructor's manual and online extras.
Start hereClassicKey manual or guideBook - 8.1C103
Fundraising Bright Spots
A research report from the Resetting Development project, which grew out of the UnderDeveloped study of nonprofit fundraising. It tells the stories of social change organisations that raise steady money from individual donors. It is for nonprofit leaders, boards and fundraising staff. Readers use the cases to rethink who owns fundraising in their organisation. A 2017 companion, Fundraising Bright Spots in Action, follows programme participants as they change their approach.
ClassicResearch and evidenceFree with sign-up
All 13 resources on fundraising and financial management All 15 resources on social entrepreneurship and earned income