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Fundraising & resource mobilisation

Fundraising performance metrics and dashboards for nonprofits

Signs you need a fundraising dashboard

You aren’t tracking fundraising results clearly or consistently.

What you'll achieve

We co-design a simple system to track key fundraising metrics (e.g. donor retention, ROI, channel performance) and visualize them for internal learning.

How a Nonprofit Builder consultant helps

  • Identify the most useful fundraising KPIs for your model, design a lightweight reporting system, and build dashboard formats your team can maintain without heroic effort.

Key deliverables

  • Fundraising KPI framework, dashboard template, reporting definitions and data sources, review rhythm, guidance on interpreting and acting on results.

From the resource library

Free tools and guides to get started

  • 8.1C104

    Fundraising for Social Change

    A 496-page how-to handbook for small and mid-sized nonprofits that want to build a broad base of individual donors, written with racial, economic and climate justice groups in mind. It covers fundraising infrastructure, hiring a development director, working with consultants and coaches, budgeting and planning, and handling financial trouble. Spotlight sections carry reflections from working fundraisers. Teachers get a free instructor's manual and online extras.

    Start hereClassicKey manual or guideBook
  • 8.1C103

    Fundraising Bright Spots

    A research report from the Resetting Development project, which grew out of the UnderDeveloped study of nonprofit fundraising. It tells the stories of social change organisations that raise steady money from individual donors. It is for nonprofit leaders, boards and fundraising staff. Readers use the cases to rethink who owns fundraising in their organisation. A 2017 companion, Fundraising Bright Spots in Action, follows programme participants as they change their approach.

    ClassicResearch and evidenceFree with sign-up